Zey Da CEO - Go Up Video Now Airing on Tempo Networks

Isaiah Jerome Bass Sr., better known as Zey Da CEO, is a dynamic R&B-Trap artist, entrepreneur, and visionary talent born and raised in Grand Rapids/Benton Harbor, Michigan. Currently based in Los Angeles, Zey has carved a niche for himself in the music industry as a singer, songwriter, actor, model, and the founder of his own label.
  
Zey’s musical journey is rooted in family and inspiration. Growing up, he was captivated by the sounds of Avant, Bobby Brown, Michael Jackson, and Lyfe Jennings, but it was his uncle “Rome” who first ignited his passion for music. Zey spent his childhood singing and dancing to The Jackson 5 alongside his cousin and mentor, El-Jay, the CEO of Starz Music Group. Witnessing the talent and drive within his family instilled in Zey the desire to pursue a career in music.
 

 
Crafting the Sound
  
For Zey, music is not just a profession—it’s a way of life. He describes himself as an artist in every sense of the word, drawing inspiration from the world around him. “Anything can inspire me—something I see, hear, think about, or feel. My creativity is about freedom,” Zey shares.
  
His songwriting process begins with listening. He immerses himself in the music, exploring notes, patterns, and cadences until the words flow naturally. His songs are infused with raw emotion, drawn from his own life experiences, and a deep connection to the feelings behind every lyric.
 

M.S.O.N.: The Journey
  
Zey’s latest project, M.S.O.N. (Mr. Make Sumn Outta Nun), embodies his life philosophy: turning challenges into opportunities and creating success through perseverance and ambition. Produced by Smashondatrak, this 6-track masterpiece blends Zey’s smooth R&B vocals with cutting-edge trap and soul-infused beats.
 

 
The album is a testament to his evolution as an artist and storyteller, delivering a fresh yet timeless sound that resonates with listeners. “M.S.O.N. is more than music; it’s a movement fueled by love, ambition, and the drive to inspire others,” Zey explains.
 

The Legacy
  
Zey Da CEO’s music is deeply personal yet universally relatable. Beyond the tracks, his ambition is fueled by love for his family—especially his sons—and a commitment to creating art that uplifts and inspires. His dedication to his craft, paired with his entrepreneurial spirit, positions him as a standout in today’s music landscape.
 

Zey’s journey is just beginning, and with each release, he continues to redefine what it means to be an artist in the modern era.
  
Stay connected with Zey Da CEO:
 
• Instagram: @zeydaceo
 
• YouTube: Zey Da CEO
 
• Spotify: Listen to Zey Da CEO
 
• Apple Music: M.S.O.N.